Integrate B2B videos into your email marketing

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Automated email sending is another communication tool that we recommend you use to increase the reach of your B2B company videos . Marketing automation allows you to send automated emails to groups of users with specific criteria and managed by a professional tool, either through email platforms or through a CRM.

In this series of emails we can integrate video marketing by selecting those emails where, due to the type of content we send, we embed a related video. Here our users can learn in detail chief vp operations email list about our product demos if we are using a lead nurturing strategy to advance a sales process, or a video tutorial if we have implemented a post-sale content strategy.

Adding thumbnails to your own videos in your email will allow you to improve the viewing rate of your videos and also achieve greater interaction within the email itself. By sending content strategically targeted to the needs or particularities of your potential customers, you increase both the qualification of the lead itself for sales and the positioning of your brand.

It is important to keep in mind that marketing automation strategies are not aimed at your entire database. Segmenting it by needs or profile type is essential to ensure that they receive relevant content about their work, sector or industry.