World Environment Day – Plaza de Aluche Shopping Centre

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On World Environment Day (June 5), the Plaza de Aluche shopping centre in Madrid organised a raffle on social media in which a folding bicycle would be drawn among all the people who followed its Facebook and Instagram accounts to promote sustainable mobility.

This is a great example of a relational chief vp sales marketing officers email list campaign with a World Day. And if we add an attractive prize to the equation, as in this case, it becomes a perfect marketing action oriented to the digital sphere.

World Environment Day at Plaza de Aluche Shopping Center

World Dog Day – El Paseo Shopping Center
On July 21, 2021, World Dog Day was celebrated. Taking advantage of the sympathy that pets arouse in family units, a photography contest was organized in which, among all the people who uploaded a photo with their dog, the most voted photo would win a 50 euro gift card to spend at Hobby Zoo, an operator of the shopping center. In addition, all participants were awarded a discount for their next purchase at this store.

The results obtained during the campaign were exceptional. Not only for the number of participations obtained, but also for the resulting metrics on social networks. A resounding success!

World Dog Day at El Paseo Shopping Center

International Day Without Plastic Bags – As Cancelas Shopping Center
On the occasion of the International Day without Plastic Bags, the As Cancelas shopping centre organised an offline campaign in which, among all the people who made a purchase effort of 15 euros or more, a reusable bag with the shopping centre logo was distributed free of charge and while stocks last.

In this way, in addition to positioning the brand image around the values ​​of sustainability and recycling, the shopping centre's public and clientele were strengthened by distributing a significant and relational detail with the International Day commemorated.