The series is distributed organically, through:

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Series promotion


Social networks where doctors independently share links.
Collaborations with continuing medical education providers who use the series in their programs.
Announcements and promos at medical events.
This approach allows the series to "sell itself," as doctors positively evaluate the quality of the content and actively recommend it to their colleagues.

Educational mission
The main goal of the project is to create a high-quality educational product. hong kong consumer email list The series does not contain advertising for specific Teva brands. All methods of therapy and diagnostics are presented objectively, without reference to the company's products. This is not a commercial project, but an initiative of the medical service, which is aimed at updating the issues and providing doctors with practical knowledge.

Creating a series
The project was developed with the participation of an external contractor, the company "TechnoMatika", which was engaged in animation and pedagogical design. The script was created by a team of Teva medical advisors, in particular with the direct participation of Alexander Semenov. The idea, implementation and script were completely done in-house.