The author’s views are entirely their own (excluding an unlikely case of hypnosis) and free australian email leads may not reflect the views of Moz. We might think of content as king, but let’s face it, machines read content differently. Take search engines, like Google, for instance. Although it has become smarter in terms of recognizing long, vague queries, it still needs a little help identifying relevant content on websites. That’s where structured data comes in. Structured data not only lets Google crawl web pages better, it also helps search engines truly understand the content.
may contain several dates based on the different chronological points it wants to discuss. People will have no problem identifying which dates belong to which event in time — but not machines. They have their own language that allows them to read information more accurately. SEO benefits of fixing structured data markup errors Fixing structured data markup errors allows webmasters to better promote their content on the web. Websites that contain a lot of facts and figures benefit greatly from fixing their structured data.