How to gain followers on Instagram

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In 2010, Kevin Systrom and Mike Krieger launched a free photo-sharing service that, just two years later, was acquired by Facebook for a record-breaking $1 billion. Instagram is the photo-sharing network, and since then, when it had just a dozen employees, it has grown exponentially to become a social network with more than 400 million users worldwide who receive around 80 million photos and videos every day.

Until now, those who have recognised the potential of the network and have used it as a springboard to boost their personal brand , especially since the door to video was opened in 2013, have been public figures such as athletes, artists and models, who, by regularly posting images of their private and public lives, are gaining more and more followers on Instagram. Companies, however, are keeping a timid distance, perhaps because, until now, it is not possible to create a corporate profile (a Legal Notice, for example, can only be linked), although with the right strategy, Instagram can be a very useful tool in corporate marketing . For both celebrities physicians email database and companies, the more followers there are, the more effective the actions carried out.

instagram facts
Click here to download the infographic about Instagram .

Tips for getting followers on Instagram
Gaining a lot of followers on Instagram in a short time doesn't seem very difficult in light of the articles and tutorials circulating on the Internet. Getting 500 new followers in an hour or 10,000 in a week seems like a little trick and even, as seems usual in the social media sector, it is possible to come across dubious offers where followers are bought.

The big problem with these methods is the lack of sustainability , thus betraying the reason for the existence of a large community of followers, since it is not only about getting numbers, but about creating a community of really interested followers. Thus, expanding the profile's radius of influence and generating more followers is only possible if these people comment, share or indicate that they like a post. No less important is the weight of the Instagram algorithm , which means that users do not automatically receive all the posts from the profile they subscribed to, but rather a selection already filtered based on relevance . If a user does not interact with the posts of a profile, they will gradually stop being displayed, even if they are a follower. The objective is, therefore, to gain active followers who receive the updates , are interested in the posts and, in the best of cases, comment and share .

We have compiled some Instagram tips that can help you achieve this goal.

Tips for getting followers on Instagram
Optimize your profile and content
One of the key aspects of getting followers on Instagram is to take care of the concept of content, as the posts you publish represent the company or brand and should therefore first and foremost show its distinctive aspects. In this regard, it is worth spending enough time choosing the most suitable theme or topic , and if in doubt, it is better to post less than to do so without a clear reason.

Since Instagram is primarily a photo and video network, the quality of photos, graphics and videos is obviously of central importance. Unlike individual users, a company should always post photos in the highest possible resolution, from 2015 to 2048 x 2048 pixels, thus avoiding the use of the typical filters that the network makes available to users.

An Instagram profile is like a business card for a brand or company, so you need to choose a username and profile photo that are appropriate , that arouse the user's interest and inform them of what they can find there. It is important, in this sense, to use the themes and categories that the social network proposes, such as food, photography, animals, fashion, etc., since specialized profiles are the ones that have the most followers. It should not be forgotten that the more harmonious the relationship between the concept and the image, the more trust is aroused among the network's users. This trust is what will increase the number of followers who appreciate and share the Instagram posts of the brand or company in question.

Using the right hashtag
Tags or hashtags are the main filtering element on Instagram. Adding them to a post allows it to be categorized thematically on the platform, hence the importance of finding the tag that best suits the image or video you want to publish. It can be useful, in this sense, to inspect what the competition is doing in this regard, especially if their profiles are older, but do not ignore a personal search. On top-hastags.com , for example, you can find daily updated figures on the most popular tags such as:

#followback,
#instagramers,
#nofilter
or #instagood.
However, it should not be forgotten that the most popular hashtags are precisely those with the most competition, so it would be advisable to look for a balanced combination between very popular tags and others of your own creation. Also, although the platform allows you to use up to 30 hashtags per post, it is not advisable to use them all, since a more moderate amount of between 5 and 10 tags allows for a good thematic classification and, with it, good visibility. There are tools that can be of great help when it comes to managing the tags that are used, such as the TagsForLikes application , which allows you to keep track of those that have already been used so that you do not have to enter them manually again . With this application, it is possible to store them and copy them later into another post.