What is Copywriting?

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Copywriting, also known as "persuasive writing" in its quasi-translation into Spanish, is a profession within the field of Digital Marketing that consists of writing, selecting and reformulating the words with which products and services are described on the Internet, with the aim of selling more.

Is Copywriting the same as Content Marketing?
Although both feed off each other, content marketing aims to malta phone number list the public, attract new customers by gradually inspiring trust through valuable information related to what the brand sells, while copywriting motivates the reader and seeks to persuade them to take action relatively immediately.
However, it would be a gross mistake to think that a copywriter is someone who simply encourages you to add a certain product to your cart as if your life depended on it.
A copywriter has the ability and goal of creating connections and experiences between a brand, service or product and people.


Basic concepts on which copywriting is based
This specialty is inspired by different techniques, methodologies and approaches characteristic of advertising, marketing and psychology.
If you want to learn how to develop creative writing focused on improving sales of a business or online service, follow these steps:

› Investigate like a detective
The first thing you should keep in mind is that it involves starting a conversation with the consumer, so it is very important that you know them perfectly.

What is your buyer persona like?
What kind of language do you use?
What issues concern you?
Which stage of the conversion funnel are you in?
These are some examples of questions you should ask yourself.
Researching your target customer allows you to understand what they need and how you can help them, what motivations they have and what type of messages will lead them to take a certain action.
In addition, you will have to know the service or product you will offer "inside out".
A good copywriter knows how to find the necessary sources and tools to write a post on any topic and is able to convert the characteristics of a product or service into benefits for the reader.