8 steps to create successful social media giveaways

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Raise your hand if you have a friend who always tags you in each and every giveaway they find on their social media. Indeed, very few will be able to say no. And at this point, there are hardly any brands left that have not tried the countless benefits of energizing their social media with giveaways or contests . Improving brand image, increasing the number of followers, building community loyalty,

Giving visibility to new products or services, or increasing traffic to the corporate website are just some of the reasons that motivate companies to implement this type of promotional dynamics, but the communication directors email lists result does not always coincide with the stated objectives. Many brands and influencers tend to spend most of their posts on stories with too much text that, in most cases, is not read by their recipients.

Remember that each story lasts a certain number of seconds, and the more text there is, the less information our audience will receive. Therefore, try to use short sentences and clear messages . No overly long texts or redundant information. Take care of the aesthetics of the stories and do not overload them with elements that distract attention.

So what explains why some giveaways go viral, racking up hundreds of thousands of entries, while others don't get more than ten? The reality is that there is no magic formula to hit the mark. As with any other marketing action, the path to success involves making a strategic plan before taking the plunge, in this case, of likes , comments and shares. If you haven't tried it yet or you're simply tired of not getting the expected results, keep reading to discover the 8 steps to successfully create giveaways on social networks .