Advantages of QR tracking

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Not all QR codes can be tracked with tracking technology. Therefore, it is first important to understand the difference between static and dynamic QR codes .

Static QR codes (non-trackable)
A static QR code offers many advantages, but is not suitable for QR tracking. As a rule, a static QR code contains a URL that establishes a direct connection to the target . For this reason, the content of the QR code cannot be edited later and the code cannot be converted into a dynamic QR code.

However, static QR codes have some advantages:

No expiration date : As long as the URL contained in the QR code is online, the QR code will also remain active.
Unlimited reading : As long as the URL exists and the server processes requests, psychiatrist email database reads are unlimited and unrestricted.
Reading also possible offline : If the QR code contains text content, event information, contact details and other data that can be read without a URL, reading is also possible without an Internet connection.
Direct URL forwarding – The URL contained in the QR code can be accessed immediately and without redirection when scanning it, as long as it is still online.
Dynamic QR codes (trackable)
A dynamic QR code is required for QR tracking. It offers the following advantages:

Content and destination addresses can be modified later : A dynamic QR code can also be modified during an ongoing advertising campaign, for example if it contains spelling or content errors or an incorrect URL.
QR tracking and user statistics that comply with data protection : The success of the campaign can be measured by collecting data in real time. By scanning a QR code, important information about users and target groups is received based on IP address, device used, operating system and location. Data collection through tracking is usually GDPR-compliant.
Limited or time-limited advertising campaigns : If desired, redirects behind a QR code can be limited or triggered at a specific time. For example, a redirect can initially target a test or countdown page and only redirect to the target URL at the start of an advertising campaign.
Scanning for expired and orphaned URLs – Dynamic QR code and QR tracking providers usually check if QR codes still redirect to the correct URL or already to a dead link with Error 404 .
Smaller code size : Compared to static QR codes, dynamic QR codes are significantly smaller because a link shortener is used to create them. Thus, fewer characters are encoded in the code than in a static QR code. Dynamic QR codes therefore require less space on advertising spaces.
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Which QR codes can be tracked?
Only dynamic QR codes are suitable for QR tracking. While static QR codes redirect directly to destination URLs without tracking, dynamic QR codes use short or tracking URLs. Therefore, a redirection via the tracking URL first occurs. This allows important metrics to be collected that allow for improved marketing campaigns and business goals.

However, we recommend using providers that do not display ads or banners while redirecting to content. Ideally, QR code providers should have transparent, ad-free rates. It is possible to generate or export QR codes independently.

Tracking, data collection and analysis means greater efficiency, security and flexibility for any company's logistics. QR tracking, on the other hand, offers many advantages. These include:

Real-time analytics and performance analysis can improve marketing strategies.
Through user interaction, you increase engagement with your brand and optimize your brand building.
The content of the QR code can be adapted in case of subsequent changes.
By collecting important metrics such as reading location and time, reading device, operating system, and total number of reads, infographics can be created .
You can identify the target and buyer groups as well as the main sales locations.
The link to Google Analytics enables automatic data measurement and performance reporting.