The Ultimate Guide to E-Commerce Sales Funnels for 2021

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In an ideal world, you would have a circular sales funnel where everyone who comes across your ecommerce business would buy your product, but the typical scenario is that only a small percentage of those who come across your company actually get interested and eventually become paying customers, while the majority have no interest in interacting with your brand.

The beauty of having visibility into your customer journey is that it directly translates to increased sales. When you begin to understand your ecommerce visitors and the journey they go through, you can reduce unnecessary roadblocks, better target your messaging, and guide your customers through every stage of your sales funnel, from first-time visitors to loyal customers.


An e-commerce sales funnel graph depicts the stages of a benin telegram database customer journey and is used as a diagnostic tool and for deeper tactical planning.
Introducing the E-commerce Sales Funnel
While the term sales funnel comes in many different forms (e.g. sales process, revenue, conversion funnel, etc.), they all essentially describe a structured customer buying journey -- from when a prospect discovers your brand and buys your product to when they become a loyal, repeat buyer.

Put yourself in the shoes of a user. How many times have you seen an ad for a brand you’ve never seen before and instantly signed up for a paid subscription? That’s right. Most purchases are at least somewhat planned and persuasive. You google a product review, compare products, receive a catchy newsletter in your mailbox, or watch a fun and memorable sponsored ad on youtube, and then you end up buying the product.