There is also the following classification of questionnaire questions

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Open questions in the questionnaire – give the audience room for analysis and their own detailed answers. Such questions are used where other methods are not applicable. For example, wishes for improving customer service cannot be expressed in any other way than a verbal description. The same applies to the description of the quality of goods, the assessment of a particular campaign action. In the questionnaire, people share new ideas that sometimes significantly increase sales and other indicators.

A semi-closed question is a combination of an bolivia mobile phone numbers database open and closed question. The audience is allowed to compose a short answer in any form if the templates stated in the questionnaire do not suit them.


by nature – questions are factual, leading, hypothetical;

by direction - precise and general;

by purpose - introductory, main, final.

There are two types of closed questions:

alternative;

non-alternative.

The first ones provide for one answer option, for example: “Have you been on vacation in the last two years?”, “Do you have a country house?”

Accordingly, non-alternative (multiple) questions require a more than one-word answer, for example: “What types of baby milk products have you purchased in the last month?”

Open questions, as we already know, are designed to get as detailed an answer as possible, for example: “What do you think could be improved in the organization of the delivery service?”, “What did you like and dislike about organizing the children's party and why?”

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Examples of questions in the survey
Case 1: Survey for the Marketing Service

Goal: Find out what exactly makes your product most in demand on the market.

A misguided question that misses the point: Do you like our product?

The right question: Which properties of our product do you find most useful and why?

Conclusion: The answer to the second question provides more specific information about which product features are most valued by customers.

Case 2: Survey for HR department

Objective: to find out whether employees are satisfied with their working conditions.

A misguided question that misses the point: Do you enjoy working for us?

The correct question is: How would you rate the working conditions in our company on a scale of 1 to 10?

Conclusion: The second question involves obtaining specific, measurable information.