The role of digital marketing in the career of a marketing manager

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Sardoni noted that if a candidate is better prepared and feels more comfortable with AI tools, they will perform better in the interview. “If they’re nervous and don’t feel prepared enough, sometimes they don’t engage as well with the interviewer ,” he added. “I think AI tools like this can really help.”



Yevgeny Tryshyn , General Manager of Glovo in Ukraine, has 20 years of experience oman consumer email list in retail, including areas such as delivery, business development, marketing and digital innovation. He is also a graduate of the " Director of Internet Marketing " course. Yevgeny shared his thoughts on how training contributes to success in a career in Internet marketing.

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Practice and Creativity in Marketing: Combining Theory with Real Business Challenges
“I received a higher marketing education abroad, and it was my second higher education ,” says Trishyn. “ However, any education provides mainly theoretical knowledge that is difficult to apply in practice. It creates a certain coordinate system that the educational institution offers. However, without practice, it is difficult to determine what is really important in work and what is not. Therefore, in my opinion, it makes sense to first get an education, and then, after gaining practical experience, review and systematize the knowledge gained.”