Remarketing is a way to impact the same audience more than once. It is a way to reinforce your business message to someone who has already had some contact with your brand. So, this is one of the criteria for remarketing: the person being impacted must have had some previous contact with your company.
As defined by Google Ads , remarketing helps you reach people who have previously visited your website or used your mobile app. Previous visitors or users may see your ads as they browse websites that are part of the Google Display Network or when they search for terms related to your products or services on Google.
When researching the subject, Neil Patel , one of the greatest SEO gurus, highlighted some important issues about remarketing, more specifically some channels where it can be used.
According to him, this strategy can be applied to offline media, telephone, email, social networks and retargeting – which is often confused with remarketing – is a subdivision of remarketing. In other words, it ends up being a tool within this main strategy. We will explain the difference between the two later.
However, we first want to talk about the remarketing bahamas whatsapp data possibilities that can be worked on.
Offline – Billboards and signs
You know those easel-shaped signs that are near restaurants advertising a special offer and that you pass by every day and see? That's remarketing. The fact that you're exposed to that message more than once makes the action part of the strategy.
It also applies to a billboard, for example. Even if the message is short, the fact that it is displayed for two weeks ends up recording it in your mind, which can generate a need to purchase that product/service.
An example of a billboard remarketing strategy is the Sadalla Amin Ghanem Eye Hospital in Joinville. On a stretch of BR 101, there are three or four billboards, one right after the other, that talk about the hospital's specialties.
Another company that uses this strategy and reinforces its brand through the repetition of billboards along the route is Weg. Also on BR 101, it uses billboards with a space between each one – in this case there are three or four – to talk about the areas that the company works on.
Telephone
There are still television commercials today that have a large part of the programming – if not all – focused on selling products. Going back to some classics from years ago, do you remember Polishop?
In addition to working on the issue of repetition, when you called to ask a question, they would save your phone number and call you at a specific time to offer you a special offer. Today, this is common with telephone companies and banks.