Marketing Director: Superman, Strategist or Creator?

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An article for everyone who dreams of reaching top positions in marketing and is doing everything to achieve this.

From the editorial team. Proven tips and the most interesting cases – collected for you in one place! Subscribe to our Telegram channel and receive a new portion of knowledge and advice every week!

Who is a modern marketing director?
I realized one thing: the requirements for marketing directors change. First, spain consumer email list depending on the industry, and second, depending on the era. If earlier a marketing director had to be simply a creative and proactive communicator, now a very successful marketing director is a person who is all about numbers. She understands what is happening, why it is happening, what it will lead to, and is able to quickly assess the situation and make a strategic decision. Knowledge of marketing tools, their capabilities, and their combinations is mandatory by default.

For me, a marketing director is first and foremost a person who knows how marketing tools work . He may not personally know how to do, for example, SEO optimization or mailings, but he must know exactly how to use these tools to achieve a certain result or close an urgent task.