Review current customers:

[Ehsanuls55]

This is a no-brainer, if you don't know what to look for, start with what you have; in this case, who is already with you.

The idea is to identify your pain points and what value your product/service brings to you. To do this, you must first know and understand your own value proposition. This is the foundation of everything that follows, so make sure you put time and effort into it.

So, if we look at LGM as an example, our main value proposition is simple: Automate your multi-channel prospecting so you can focus on closing deals .

We found that this one phrase attracts quite a few profiles, let's take the top three:

Sellers.

Seller Profile
Growth experts (marketers, hackers, etc.)

Growth hacker profile
Recruiters.

Recruiter Profile
Each of these profiles has values, needs and, most importantly, values ​​our product differently. There are no shortcuts to be taken when it comes to segmentation.

Step 2: Study the clients' companies:
So now you have your personas, a typical (fictional) profile for each and every one of your customer segments.

But wait, where do they work?

If you, like us, work in the B2B sector, you need to study your end customer’s vp business development email list company… This is because, firstly, it is your real customer and, secondly, it says a lot about your customer. Pain points vary greatly depending on the details of the persona’s company.

So how do you segment your customers' companies? You need to look for two types of characteristics:

Prerequisites: Attributes that you must find in a company for it to be qualified.
Classifiers: Features that you can use to group multiple companies into a standard profile.