The path towards a new marketing strategy for shopping centres

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The shift from places focused exclusively on shopping to experience centres makes it essential for a shopping centre's marketing strategy to change considerably . The truth is that this transformation of shopping centres has left more space for catering and leisure proposals , capable of capturing people's attention and standing out from other ways of shopping. Both owners and managers of shopping centres have realised that what matters now is to position their centres as a meeting point for visitors .

The challenge is knowing how to retain your australia email list customers . Because visitors who come to a shopping centre are no longer only interested in the brands that are there, but they also value their own experience in the centre. Therefore, actions and services play a fundamental role in making customers come back. This leads us to consider them the core of a shopping centre's marketing strategy. It is extremely important to be able to create a shopping experience that draws our customers away from the competition and, above all, from the boom in online commerce .

But we must bear in mind that our customers' shopping experience does not begin in the shopping centre itself. We need to attract their attention through social networks, email marketing campaigns, or the shopping centre's own website . Through a message that differentiates us from our competitors, and through promotional campaigns and quality actions , we will be starting an experience for our customers, which will be completed once they visit the shopping centre.