Whatever you choose should seem like a "Fair exchange" for a website visitor's email address. Create a “story” around your offer. All other content elements in your funnel should be directly related to your offer. Imagine you are using a white paper on how to protect yourself against emerging cybersecurity threats. You'll need at least one blog article on that topic (preferably several) and a case study or customer success story to use in your funnel.
In other words, the entire funnel should have a hungary phone number database consistent theme and message, and each element should explore a different facet of its theme. Build a seamless path to discovering your offer. How will your buyers find that shiny white paper on cybersecurity? . Visitors can reach a blog article directly from their search or through a ppc ad (more on this later). The most important thing is that the blog article is closely related to your offer.
The next most important thing is an easy path to accept your offer: the blog post should have a prominent call to action (cta) that leads to a clean, simple landing page where visitors can get your offer in exchange for your email address. Follow up. Follow up. Follow-up. The end goal is not to simply email your shiny white paper. It's about getting them to become customers. Once they have received your offer, the next step is to follow up authentically and relevantly.