How do I implement it in my company?

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Now that you have seen the benefits of alliances with influencers, you are sure to have a lot of questions about how to apply it to your own business: who should you choose? What can I offer them? Is it better to have someone with local or national influence? The truth is that, although it may seem like a piece of cake, it is an action that requires a great deal of study and prior documentation and that must be perfectly planned.

If you don't spend enough time making the right choice or taking care of the details of the whole process, an action that promised to be tremendously successful can backfire and even cause canada email list unnecessary controversy. Just ask the brands that hired the services of what later turned out to be fake influencers with followers bought with a checkbook for a social experiment by a media outlet.

How do I select the right influencer for my brand?
In order to avoid getting involved in these types of controversies, it is necessary to start by choosing the most suitable prescriber for the brand. This involves carefully analysing who your target audience is, where you want to expand it, what values ​​are associated with your brand, how you transmit them, and ultimately, who best fits all these issues.

No matter how many followers she has and how popular she is on her social media profiles, it doesn't make sense to make Dulceida an ambassador for a brand that sells baby food. In addition, it must be taken into account that it is not always more profitable to have the influencer who has the most followers in general , but in many cases it will be more effective to associate with micro-influencers (10,000 and 100,000 followers) who are linked to the brand's sector and who really identify with the product.