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Put it into action during their communications. How we did this at mailerliteonce we defined . The information about our values, audience and archetype, we put this to use by creating . A brand personality that fits these characteristics. We settled on two distinct voices: the friendly . Expert and the playful professional. Here’s what each of these voices means to us.Friendly expert: . We share expert knowledge as a friend rather than an authority figure, in a conversational . Way that makes people feel comfortable and empowered to reach their goals.

This voice is . Knowledgeable yet armenia phone number library approachable and it’s how we want customers to describe us on a day-to-day . Basis. Playful professional: we “keep it lite” which means approaching work with a lighthearted perspective, . While keeping a professional mindset and always focusing on our client’s success. By balancing the . Serious stuff with humor or creative touches, we aim to make our communications more engaging . And memorable.We use each of these personalities for specific types of communication that best fit .

The tone of voice.For example, we use friendly expert in our blogs, knowledge base, and . Academy—places where our customers come to learn about our product and email marketing.Ow many times . Have you bought something a friend recommended to you? Our brains are wired to trust . The people closest to us—which makes referral marketing one of your most powerful assets!One of . The best ways to promote your program is via referral emails. By telling your subscribers . About your offer, you’ll reach a large number of people who you know are interested .