12 steps to optimize your professional profile on LinkedIn

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Optimizing your LinkedIn profile means standing out from the crowd. With nearly 800 million profiles registered on the professional network, it is essential to be able to stand out from the competition.

To achieve this, it is best to know all the right tips.

How and why should you optimize your Linkedin profile? What are the techniques, tips and tricks to improve your account?

Here are all our tips to help you learn everything you need to finally become a prescriber on the number one professional social network.

Why optimize your Linkedin profile?
Linkedin is not just a social network based on sharing and sharing.

It is also an excellent way to request a job offer, to carry out your prospecting campaigns, to canadian cfo email list invite potential clients to an event or to present your services and offers.

It is the social network par excellence that LaGrowthMachine relies on to carry out effective B2B growth marketing strategies and quickly achieve your business objectives.

More than just a CV, LinkedIn is your digital business card. It is the pillar on which your credibility and know-how rest.

More and more sellers and marketers are using it to:

Show your experience
Developing your brand universe
Tell your professional anecdotes
Integrate it into a complete inbound marketing strategy
Increase your response rate
Generate direct sales
Create online or offline events
Strengthening your company's credibility…
Learn how to integrate LinkedIn into your inbound marketing strategy by checking out our guide dedicated to LinkedIn prospecting .

Linkedin reflection has become inseparable from the habits of your recruiters, your service providers, your partners, your clients or your prospects.

You better take care of your image to close deals .

These are the 12 steps you need to take into account to become essential on Linkedin, the professional social network of reference.

12 Tips to Optimize Your Linkedin Profile
Most professionals simply create their profile and add a profile photo. This is not enough to be visible on Linkedin. To be well ranked by the algorithm, in a good position in search results and visible to the contacts you are interested in, here are the tips to follow.

Get 3.5 times more leads!

Are you looking to improve the efficiency of your sales department? LaGrowthMachine allows you to generate an average of 3.5 times more leads, while saving a lot of time in all your processes. If you sign up today, you will get a free 14-day trial period to test our tool.

Customize your profile URL
This is the first step to being well referenced in search engines. Just enter your first and last name in the slug and that's it.

It's a mini SEO trick that will allow someone searching for you to find you quickly, on Google, Bing...