generating leads
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Once you’ve finished your blog post, it can be very informative, and maybe even has a catchy title. Your blog includes relevant and informative content that potential customers will appreciate, engage with phone numbers philippines and hopefully share. But where’s the link to your landing page? And a call to action (CTA) at the bottom of the page? If you write blogs without conversion opportunities, you won’t generate leads.
Include a relevant call to action
Every blog post should have at least one CTA . Your readers should have some call to action throughout your blog, including subscriptions and a way to contact you. A CTA helps create a sense of urgency. It should be easy to find and intriguing to click. You never want to leave your reader scrambling to find more information. You can place your CTA at the top of the page, at the bottom, within the blog post, in a sidebar, or as a floating/scrolling popup. You can even use two or three CTAs for longer articles. But remember: without at least one, you’re losing potential customers.
Facilitate the loyalty of potential customers
Your blogs can help you in the lead nurturing process. What is lead nurturing? Lead nurturing means developing relationships with potential customers and nurturing them as they move through the entire buyer's journey. Let's face it: More than half of your CRM leads aren't ready to buy your service or product. Example...
You don't start your first date with the hard-hitting "will you marry me?" pitch. Why should that work in sales? Yet, many approaches start with "we can offer you X at discounted prices "...
What informational materials can you send your potential customers up front – guides that answer questions about the business problems they face, what makes your solution valuable to them, and why they might choose to work with you over a competitor? Provide your potential customers with engaging, relevant, and targeted content that reflects exactly where they are in the buyer’s journey .
You don't want to send irrelevant information that doesn't help or engage the buyer at the stage they're in. Throughout the buyer's journey, keep in mind the three main stages : the awareness stage, the consideration stage , and the decision stage .
Awareness stage
The first step in the buyer’s journey is the awareness phase . In the awareness stage, a potential new customer is experiencing a desire or need for a product or service. They will most likely search for keywords and phrases on Google to educate themselves about their problems. This is where an effective SEO strategy is essential. During this stage, it’s critical to help educate the customer and show your familiarity with the problem and knowledge of potential solutions. Publications in this stage offer educational content, guides and eBooks, white papers, and industry-relevant analyst reports.
Top Tip: Create educational content that addresses your audience’s pain points.
For example, blog posts, articles, infographics, videos, or webinars. When creating this content, use keywords and phrases that your target audience is likely to search for.
For example: Let's say you're a company that sells software for small businesses. You could create educational content that addresses the pain points of small business owners, such as managing their finances, marketing their business, or hiring employees. You could post this content on your blog, social media, or email newsletter.
By creating educational content that directly addresses your audience’s pain points, you can help them understand their problems and offer potential solutions. This positions you as an expert in your field and builds trust with your target audience.
Consideration stage
The second step in the buyer’s journey is the consideration stage. During this stage, the buyer has more defined goals and priorities and is evaluating different options. You provide them with relevant information and help them define the decisions they need to make. Generating content for potential customers in the consideration stage is essential to being useful. Your content includes product guides or comparisons, videos or podcast interactions, or expert guides.
Tip: Create content that helps your audience compare different options.
This content can take the form of blog posts, infographics, videos, or comparison charts. When creating this content, be sure to compare your product or service to that of your competitors and highlight the benefits of your product or service.
Example: Let's say you're a company that sells software for small businesses. You can create content that compares your software to that of your competitors. In this content, you could highlight the features and benefits of your software and explain how your software can help small businesses succeed. You can post this content on your blog, social media, or email newsletter.
By creating content that helps your audience compare different options, you can help them make an informed decision about which product or service is right for them. This will help you convert more leads into customers.
Decision stage
The third and final step of the buyer’s journey is the decision phase. During this stage, the buyer has identified a solution to their problem. However, they are still looking for concrete steps to implement it, the implications and benefits of making the decision, and a trusted partner to help them acquire or implement the solution. The buyer spends most of their time researching and comparing the best option. Helpful content offers your new prospect company or product comparisons, case studies, implementation guides, and free trials to help them make the final decision.
Top Tip: Create content that helps your audience make a decision.
This content can take the form of blog posts, infographics, videos, or case studies. When creating this content, highlight the benefits of your product or service and explain how it can help your audience achieve their goals.
Example: Let's say you're a company that sells software for small businesses. You could create content that helps small businesses decide which software to purchase. In this content, you could highlight the benefits of your software and explain how your software can help small businesses succeed. You could post this content on your blog, social media, or email newsletter.