However TheRealReal's membership model d russia contact number whatsapp iffers from Thrive's in a number of ways.
First, it is primarily centered on getting "first look" access to new, one of a kind products. Next, it offers multiple tiers to its membership program.
Key Takeaways
Don't constrain yourself with a single retention strategy. Each strategy can be modified to fit your specific positioning.
For example, if your brand is positioned as the premium option (like TheRealReal) in the space, focus on creating value through exclusive events, products, and customer service/experiences.
Instacart provides a great example of how to conduct a reactivation campaign. Below, we break down one of Instacart's many reactivation email campaigns.
The first email
Their first email in the campaign urges the customer to download the app and gives a nice little bonus of free delivery. They also use urgency by putting a clear expiration date on their offer.
The second email
When a customer doesn’t bite, Instacart is quick to send follow-up emails. Each day an email is sent. The additional emails do a great job reinforcing the scarcity and developing the value proposition of why they should buy again.
In this example, they identify three ways Instacart benefits you in addition to the free shipping bribe.