How to use keywords in your Linkedin profile?

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Companies are constantly looking for professionals to add to their teams or to hire external consulting, advisory, and specific project services. The space that leads these types of searches is undoubtedly LinkedIn.

LinkedIn is the most important network in Latin America for searching for professionals. In Argentina alone we already have 9 million professionals uploaded to this network, and in LATAM we have more than 100 million.

How to use keywords in your Linkedin profile?

We can therefore say that we could find almost any professional on LinkedIn. However, it is not so easy for professionals to appear in the first results.

Being searchable on LinkedIn is not about the quality of your profile, but how you communicate it. It's about the way your profile is structured.

Excellent professionals, experts in their field, with extensive academic and professional experience, have their LinkedIn profiles completely abandoned, with zero strategy, with very little preparation and they may be missing out on huge opportunities to appear in the search results of this network.

One of the most important aspects to work on in order to appear in the first search results is the keywords to use in our Linkedin profile. Keywords are the main bridge to appear in search results. As I promised you in my previous article , I'm back engineering directors email list to continue with part 2 of the step-by-step guide to optimize your LinkedIn profile and help you reach 25 points in Professional Brand in the Social Selling Index (SSI).

Let's keep improving your profile!

HOW TO OPTIMIZE YOUR LINKEDIN PROFILE
Before we begin, I want to remind you that the more complete your profile is, adding valuable information and quality content, the closer you will be to achieving an ideal score. Now, let's continue with the step-by-step process.

STEP 6: ADD AS MUCH MULTIMEDIA CONTENT AS POSSIBLE
An enjoyable way for your audience to consume the content you want to share is by including videos, presentations, blog posts, infographics, etc.

The “featured” section is the ideal opportunity to show the network content aligned with your positioning strategy. A way to tell your prospect why you are on the network and what you have to offer.