Here are some tips for conducting remote 1:1 interviews:

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Try to keep your meetings to no more than 20 minutes.
Turn on the camera (remember that the one on your cell phone has better quality).
Comb your hair! Seriously, comb your hair.
Always remember that this is not a business meeting or a sales pitch, it is a conversation between colleagues in which you are going to listen attentively.
Ask 2-3 key questions. Don't get distracted by aspects that are not relevant to your strategy.
Record the conversation and listen to it again a couple of days later. You'll find that your memory has probably missed some important details.
Transcribe the talk and document the main findings.
Nurture your new ideas with the team.
Finally, the ideal is to schedule a joint workshop between the sales and marketing teams. What insights did we get from this survey? This spreadsheet can give you an idea of ​​how to organize the information:

Workshop after conducting 1:1 interviews

This way, we will have a contextual situation of our best clients: very fast, short-term and founder email list actionable research, based on effective conversations with people we already trust and who generate high value for our business.

Now, what can we do with this information?
Let's remember that behind every purchase intention, there is a task to be solved (Jobs To Be Done). And by knowing them, we can understand where our opportunities are to communicate our value proposition.
Understanding what the customer wants to achieve with the purchases they are making from us, from both a rational and emotional perspective.
This will allow you to understand what marketing approach or strategy you will need to use to help your prospects move quickly through the purchasing funnel, minimizing potential friction.
Because by knowing your best customers in depth, you will be able to scale commercial strategies that generate value for other companies and similar profiles. And all thanks to the fact that you took the time to listen carefully to their feedback, document and improve what wasn't working quite right!

At Pragmática we use different techniques to fatten your sales pipeline and help you generate business meetings with decision makers. Contact us !