What activities are included in Demand Generation?

[Ehsanuls55]

Demand Generation can consist of a combination of several marketing actions and channels:

Online and offline advertising
SEO positioning
Inbound marketing.
Event Marketing
Organization of webinars
Blog Notes
Social Media Posts
Videos
Public relations
Press releases
CRM management


What activities are included in Lead Generation?
PPC Campaigns
Email marketing
Inbound marketing
SEO Optimization
Social Media Posts
Blog Posts
Marketing automation
Remarketing
Landing pages with content to download in exchange for completing a form.


They walk hand in hand
As you may have noticed, both processes have many similarities. Sometimes we think that “they are the same thing”. However, Demand Generation is the process that leverages Lead Generation: by making your company’s services known and it directors managers email list creating the need, it allows prospects to reach the landing pages and leave their data. This is how you get a Lead.

While many of the activities in both strategies overlap, there are some in demand generation that are aimed exclusively at “making noise.” For example, print media advertising is unlikely to attract a significant number of leads. We use it to generate brand awareness.

Conclusion
Demand Generation and Lead Generation are necessary and complementary activities in any B2B Marketing Plan. They are not the same thing, although the terms are often confused.

They complement each other. One provides the positioning necessary to generate trust in the brand. The other provides conversion, measurement, pragmatism.

If I do Lead Generation without a Demand Generation program, my campaign loses credibility. Without credibility, I don't get a good conversion.