4.-
transactional email marketing
To a greater or lesser extent, email recipients are fully capable of doing whatever you ask philippines phone directory search them to do. Respond, click, share the piece, sign up for a webinar, etc.
Email is transactional by nature and you can use it to drive traffic to your website and boost sales. This means that you can not only focus on creating newsletters, but also, thanks to automation, trigger different actions in subscribers.
Transactional emails have 8 times more opens and clicks than any other type of email. And as Experian points out , they can generate 6 times more revenue.
5.- You can automate the entire process
email marketing workflow
Automating emails is a surefire way to save money. However, there are many digital marketing processes that cannot be automated. Ideally, you should create workflows.
You will better understand its importance with an example. Imagine that a user visits your website and spends a lot of time looking at different products and adds them to his shopping cart. However, after a while continuing to browse, he leaves without buying. Email marketing automation guarantees that this user will receive an email shortly after abandoning those products. In this way, you remind him of what he left behind and, sometimes with the help of discounts, you manage to complete that purchase. All this without the need for a person to be behind that user and create a specific message for him.
6.- It is a channel specialized in loyalty
loyalty
Data shared by a study conducted by Adobe show that email is the preferred channel for corporate communication by companies and consumers due to its power to build loyalty. And this is achieved through various techniques.
For example, 70% of consumers say they expect information and promotions about raffles and coupons to be received via email. Companies, for their part, try to create more personalized emails that are more appropriate to what users demand. In this way, they manage to create bonds between the two that are nurtured over time so that they are not broken.
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Furthermore, an analysis created by Ad Age claims that people are much more likely to buy a product if they commit to the brand beforehand. This shows that customer loyalty and care are more than necessary, especially for the growth of the company.
7.- Subscribers give their permission, they wait for your email
email marketing permission
It's much easier to get results by contacting those who really want to hear from you. And this is precisely one of the biggest advantages of email marketing, that good strategies ask for permission to ensure that the user is willing to receive that communication.
As you may already know, double opt-in is the way to achieve this. This way, the user not only subscribes to your email service, but also confirms that subscription a second time.
Creating email marketing strategies based on Permission Marketing will help you in different ways. But to do so, you need to make sure that this permission is:
Personal. Each user is treated as unique. This makes the engagement between the brand and the customer stronger.
Relevant. Users do not receive spam or are bombarded with emails with uninteresting content. Each user receives information tailored to their tastes, movements and needs.
Expected . The fact that the user has given the thumbs up means that they are highly interested in your product or service. You won't catch them off guard or come across as intrusive. They are waiting for your information.
8.- Helps create brand awareness and reputation
email marketing awareness
Another factor that adds value to this channel is that it helps build the image that a user may have of a company. In other words, email is the most widely used channel for corporate communication because it helps build an online reputation. Through email marketing, you can make the image that users have of your company more similar to the one that the company really wants to show.
This brand image is achieved by reinforcing the corporate philosophy and culture within the organization. The stronger the values and beliefs, the easier it will be to show a unique image to the outside world. The good thing about email marketing is that you have complete control over how you present your brand. In this way, the professional aspect is very marked compared to the social aspect.
Have you not yet tried the power of email marketing? With MDirector you can communicate and build customer loyalty by sending your best content via email in a personalized, segmented and original way. Start sending emails with MDirector right now.