Free Shipping - "Score free shipping every time"
Bundled Gifts - "Enjoy a free gift on us with each order"
5. Integrate personalized upsells and cross-sells ft. uk phone number database Southwest (retention lifecycle stage)
Trigger: Date and time since last purchase, Product Purchased
Message: Complimentary offers personalized to last purchase
Channel: Email, FB Messenger, Push Notifications, Social Retargeting
We've discussed before the power of returning customers. Despite converting 74% more often, and spending 17% more per transaction, most eCommerce stores do not have a personalized follow-up campaign.
The example above is from Southwest.
They start with a highly personalized subject line, injecting the location of the trip and confirmation number. They pair it with a great prompting question: "Have you booked your hotel?".
The rest of the content is personalized to the trip, with strong call to actions that underline the added benefits of extra points.
Trigger: Date and time since last purchase, Product Purchased
Message: Status, Rewards, Gifts
Channel: Email, Direct Mail, Social Advertising
Loyalty programs should bring your existing customers closer to your brand. In their most recent study into customer Loyalty, McKinsey & Company found that loyalty programs have positive impact on purchase frequency, brand affinity, and basket size.
My favorite example is Starbucks. While most think of Starbucks as a brick and mortar player, the reality is they have built out an impressive omnichannel retailing strategy capable of reaching customers across channels to drive repeat purchases.
How do you get customers to join a loyalty program? Beyond making the perks worth it, you need to craft the right message.
In Starbuck's case, they capture each customer's email when they access the free internet they provide in store.