It is essential to add them, this way, if a user does a search again after having been on the website, the chances of seeing an ad from the same website again are greater.
Currently, there is a big trend towards campaign automation.
Google has made many efforts to improve the algorithm so that automatic campaigns work optimally.
There are several types of automatic campaigns, but today we are going to focus on those related to Shopping campaigns, which are ROAS and Smart campaigns.
ROAS and Smart Shopping campaigns are a type of campaign that creates Shopping and display remarketing ads automatically.
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In order to convert a manual campaign to a ROAS campaign, it is advisable to have at least 20 conversions in the last 45 days so that the algorithm has data and can set better bids.
A big advantage is that it reduces the management time required, but that should not mean that we should leave them without human supervision or management.
Well-optimized and controlled campaigns can give us great results, especiall philippines cellphone number y if we choose well which types of products we should include in them.
They could be, for example, top-selling products or, perhaps, products that by managing them manually we have not achieved the desired profitability.
campaigns will be to take into account multi-device impact.
To capture all possible multi-device conversions, as we have mentioned before, in the attribution models the conversion window will have to be set with the longest possible duration.
It is quite common for users to start a search from a mobile device , check the website from another device such as a tablet a week later, and then, a few days later, complete the purchase on a desktop computer.
Hence, the importance of establishing the conversion window on multiple devices, including the same conversion tag on websites and mobile devices, and implementing in-app conversion tracking.
With all this information we can adjust bids based on data that reflects conversions.
For example, if we see that the tablet channel is more of a "converter" than the desktop channel, we can raise bids by 20% on that channel.
Another best practice for making Shopping campaigns profitable is the use of custom tags in the feed that can be deployed in Shopping campaigns.
A highly recommended practice is to subdivide campaigns by product price range in order to adjust bids, since setting a specific bid for products worth 3 euros will not be the same as setting a specific bid for products worth 500 euros.
We will have a great ally in using a price tracking service that tells us which products have a better price than the competition and, in this way, bid more for them to increase their visibility and, therefore, their probability of sale.
Generally, this strategy is very interesting as it usually offers good returns as well as high conversion rates.
At Geotelecom we developed a price tracking tool called Spypricing 4 years ago .
With this tool we track prices from our customers' feeds and automatically tag the products we have at the best price.
In addition, we produce reports on the margin for price increases or decreases, maintaining a minimum margin.