If you have any concerns about web marketing

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However, to incorporate the best product recommendations into your emails, you need to use artificial intelligence to analyze the available data. Again, the best email marketing platforms already have this feature integrated. GetResponse AI Product Recommendations analyzes the purchase history of visitors on your website and historical data on user behavior to recommend relevant products in marketing emails. Artificial Intelligence for Analyzing Customer Feedback Email is the preferred channel for sending feedback requests on a product or a company’s overall campaign. The average response rate for email surveys is 24.8 %! Artificial Intelligence can play a vital role in better analyzing customer feedback.

For example, AI can: Analyze the text, thus allowing chinese overseas europe phone number list you to easily elaborate on qualitative answers Perform sentiment analysis on the responses, classifying positive and negative sentiments starting from the text Automate reply messages Prepare customized questions for specific groups of recipients Artificial Intelligence in A/B Testing A/B testing or split testing is often a decisive factor in digital marketing, and more specifically in email marketing. However, testing can become very boring and repetitive, as well as highly inefficient. The attempts are endless! Fortunately, AI comes to the rescue! Indeed, AI can help test many options, run multiple tests simultaneously, personalize them extremely quickly, and apply complex targeting.

Intelligent Spam Filters and Email Filtering Surprisingly, AI was already being used in e-marketing even before ChatGPT came along! In fact, many of the processes that keep email marketing campaigns active every day are based on this technology. The most “oldest” process that we use every day and that is becoming increasingly smarter is the anti-spam filter. Almost all major email clients are able to scan incoming mail for suspicious content, risky or invalid sending patterns. Thanks to AI-based spam filters, emails are much cleaner, which can only be a good thing for those who deal with email marketers.