For example, let's say you're testing the effectiveness of "SNS advertising" and "exhibitions." If the CPA for SNS advertising is 5,000 yen and the CPA for exhibitions is 8,000 yen, you can determine that the former is more cost-effective because it has a lower CPA. You can also compare the cost of acquiring a "new customer" with the cost of acquiring a "returning customer." If the CPA for a new customer is 5,000 yen and for a repeat customer it is 2,000 yen, then the latter is more effective against profits because it has a lower acquisition cost.
By comparing CPA in this way, you can see which measures austria telegram database are efficient in increasing profits . CPA can be said to be an essential indicator when considering effective marketing measures. Differences from similar terms "CPO" and "CPR" Terms similar to CPA include " CPO " and " CPR ." CPO (Cost Per Order) is the cost incurred to acquire one new order. It is often used on e-commerce sites. CPR (Cost per Response) is the cost to obtain one response.
This applies to trial periods for subscription services, inquiries, etc. CPR is a term used to distinguish it from applications for this product. In other words, " CPO and CPR are part of CPA" (see figure below). cpa However, in reality, many people refer to CPO and CPR as "CPA," so it is important to align definitions with the person you are speaking with. 2 Steps to Setting Your Cost Per Acquisition (CPA) Goal Setting your cost per acquisition (CPA) goal is a two-step process: [Two steps to setting your cost per acquisition (CPA) goal] Step 1: Calculate your marginal CPA Step 2: Set your target CPA Step 1: Calculate your marginal CPA First, let's calculate the marginal CPA.