6 Reasons why your bounce rate is high

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The definitions and measurement methods of "impressions" and "clicks" in Google Search Console are listed on the official Google page below, so please check it out if you're interested. Reference: Google official help Average CTR (click through rate) According to a survey by First Page Sage , a US company, the average CTR for Google’s search engine in 2023 will be as follows: Average CTR data for Google search engine in 2023 (survey by First Page Sage) Source: Google Click-Through Rates (CTRs) by Ranking Position in 2023 Summary of survey results Featured snippet: 42.


9% (1st place) 27.4% (2nd place) Organic search: 39.8% (1st place) Listing ads: 1.2-2.1% Image: 1.4-4.9% Video: 2.3-6.4% Related questions: 3.0% Knowledge Panel: 1.4% However, CTR varies depending bangladesh telegram database on factors such as the title, medium, position, and publication time. In addition, "advertising creative" and "SEO article meta descriptions" also affect CTR. Therefore, if you only look at the CTR figure, you will not be able to see effective improvement measures.


It is important to evaluate the actual calculated CTR figure comprehensively while understanding the competitive situation, etc. CTR trends in paid ads and SEO The relative positions of " listing ads (ads)" and "SEO articles (natural search results)" displayed on Google's search result page are as shown in the image below. Image showing the relative positions of "Paid Ads (Ads)" and "SEO Articles (Natural Search Results)" On this search results page, the CTR of ads and articles will vary depending on the position in which the link is displayed.