The main objective here is to strengthen various components of the brand, such as recognition, image or the purchasing

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In our opinion, it is the brand manager's KPI that should determine how well he or she does his or her job. If a business allows a brand manager to get a quarterly bonus for excellent work by squeezing a discount out of an agency and achieving greater reach, and not achieving the business's goals at all, the business will not have to wait for effective media campaigns either this month, or in a year, or in three. That is why we recommend motivating business owners, constantly raising the level of awareness of modern advertising technologies of your brand managers, and also forming the right KPIs and their values ​​for them, by achieving which brand managers increase the profitability of their employer's business, and not just advertising agencies.

Conclusions: So what to do and how to plan the goals of a media advertising campaign and measure it?

As an example, we will give several correct goals of azerbaijan consumer email list media advertising campaigns. As a rule, our clients solve one or several tasks with a media company depending on the goals from the tasks set for Internet marketing:

• Branding:dia channels are used together and also measured.

• Recognition. It is part of branding. Increasing awareness of the brand on the Internet of a specific individual.

• Increase in offline sales. Today, this indicator is put at the forefront more often than others.