Conduct your own analysis

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Relationships and family structure (married or unmarried, number of children, family members living together) Personality (ways of thinking and values) Hobbies (indoor or outdoor, how you spend your free time, sensitivity to trends, etc.) Frequently used stores and services (including online shopping and subscription services) Internet usage (devices owned, SNS used, usage time) Daily Routine/Habits Issues and interests Once you have filled in these fields, consider the elements below to create a more realistic character . Work Style Specific products you frequently purchase or use What kind of product do you want? Step 2: Conduct your own analysis Self-analysis involves gaining a deep understanding of the characteristics of your company's products and services and clarifying what value they provide to customers .


First, work with staff in the departments that handle cayman islands telegram database your company's products and services to come up with a list of the following points: Main features of our products and services The value and benefits your company can provide Advantages compared to other companies Next, we will conduct a "4P analysis," which is often used when planning marketing strategies. The 4Ps stand for "Product (goods/services)," "Price," "Place," and "Promotion ." Product ・What kind of products and services will you offer to the market? ・What are the strengths and weaknesses of your products and services? Price How much will the product or service cost? Place How and where will products and services be provided? Promotion How to promote products and services Analyzing your company's products and services from these four perspectives will help you not only design personas, but also your entire marketing strategy.


Your company's analysis is the basis for setting up a persona. It is an important step in making it easier to imagine a specific customer image, so do it carefully. Step 3: Conduct customer analysis Furthermore, to fill in the necessary fields for persona creation, you need to research and analyze the behaviors and thoughts of real people . Here we will introduce some typical methods of information research and analysis. Step 3-1 Interview and survey analysis Before setting a persona, you may already have a rough target demographic decided, such as "male office workers in their 40s.