Multichannel approach in CRM marketing

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Trend #1: Multichannel
We understand that you may have a large flow of clients, and there is a chance of missing an appeal.

To prevent this, several ways of contacting the company are added: a call, an email, a message in a messenger or a chat on the website. And the manager, who can get lost in the abundance of channels for interacting with clients, is helped by multichannel .

With it, all customer requests are combined in one place, which means that they will definitely be registered, and a specialist will be able to respond promptly.

It turns out that multichannel is a trend that allows you to be present where it is convenient for the client and managers.



CRM systems support interaction via email, instant messengers, social networks, push and SMS.

In B2B, for example, they can be used belize consumer email list to send personalized offers via messengers or email, and in B2C, push notifications about urgent promotions or letters with general offers.

Important: it is necessary to use those channels that are convenient for customers.

In the absence of CRM, there may be a possibility and problem of losing customer data.