The chatbot should adapt to interaction

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When integrating a chatbot into a CJM, you should keep in mind that it should enhance the user experience, not complicate it.

To achieve this goal, we recommend:

Segment customers : As practice shows, the customer base of B2B companies is quite diverse. with different audience segments. Thus, it can explain the basics of using the product to new users, provide preferential access to technical support to regular customers, or offer a pool of new solutions.
Integrate chatbots into key stages of benin consumer email list interaction with the consumer . Ideally, a chatbot should accompany the client at all stages: from getting to know the product to placing an order and receiving feedback. For example, at the preliminary interest stage, the bot can collect information about the client's company in order to offer a consultation with a manager at the purchase stage.

A simple example of collecting feedback after communicating with an operator: