This approach can work great for complex products

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How to Use a B2B Quiz More Effectively
Option one: social networks.

Let's say you are a manufacturing company with a dealer network that does not directly interact with end consumers.

To increase brand awareness and build loyalty, you should use social media as an essential touchpoint.

For example, you can launch a quiz in a VK community to help choose “those wallpapers for the nursery,” add it to the warm-up funnel, promote it additionally in publications, and thus increase audience engagement.


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Image from the author's archive

Option two, traditional: using a quiz on the website .

In our practice, there is a case where a B2B manufacturer needed to quickly and efficiently segment the target audience.

We were able to simplify the tasks of the sales department by integrating a quiz on the website instead of an online chat, which quickly qualified incoming leads.

Case:
3.3 million rubles from email marketing bolivia consumer email list in 5 months for a cleaning products manufacturer
Option three, non-standard: when promoting on third-party platforms, add at the end of the material not a link to the site, but take readers to a quiz .

, as it will help you better define your customers' needs and help them understand how your offering will solve their problems.