A look at the pharma media market: trends and challenges

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At the Pharma Digital Day conference, Yevhen Savchuk , a digital strategist with many years of experience, spoke about the situation on the media market in Pharma. He also touched on the topic of trends and challenges facing marketing in the pharmaceutical industry.

At the end of the article, there is a bonus waiting for you – Yevhen indonesia rcs data answered the questions that were asked during his report. These are about the best channels for promoting medical products and about restrictions for advertising campaigns.

Channels for promoting medical products
First of all, I would like to note that in the context of the media market, Pharma refers to the promotion of prescription drugs in Ukraine and other countries. However, as we know, this task is almost impossible. Thus, when we talk about Pharma, we actually refer to the entire range of products in the field of healthcare and medical supplies, with the exception of some specific cases.