Revolution in virtual mailings

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Email marketing, with its constant evolutionary development, sets new standards in the interaction of brands with their audience. Let's, together with Iryna Storozhko , who gave a powerful report at a seminar from UKRSIBBANK BNP PARIBAS GROUP , as part of the special program "Women in Business " to support women owners and managers in small and medium-sized businesses, explore and reveal those aspects of this effective tool that define and shape highly effective marketing strategies this year.



Regarding email marketing, chatbots and messengers, I often hear the lebanon rcs data statement that email marketing no longer works, that it is dead. Chatbots are considered expensive, and setting up messengers is a difficult task. However, if we talk about the post-Soviet space, then perhaps so. Email is not so popular in our country, but in the world it remains the cheapest way to increase the customer base, as well as to carry out upsells and crosssells.

I think it’s a really great tool. If you doubt the importance of email marketing, just look at the statistics: Gmail processes 250 million emails every minute – that’s a fantastic number. Plus, these three advertising channels work synergistically to create a powerful impact. It’s important to note that this isn’t about cold leads – it’s not about those who have never heard of you. It’s about those who have already interacted with you.