What is Event Tracking

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However, there are probably still many who have never heard of the term " event tracking ." Event tracking is a useful feature that allows you to measure user behavior. It can also be used for goal setting, making it a measurement setting with a wide range of applications. This time, we will explain the basics of using event tracking. This article explains information about Universal Analytics (UA), but UA will no longer be available as of July 1, 2023.


For information about its successor, GA4, please refer malaysia telegram database to the "Easy to Understand! Google Analytics 4" document ! table of contents ? The pros and cons of event tracking Introducing Event Tracking A real-world example of event tracking summary What is Event Tracking? Phone Tap Google Analytics sends data to Google when a web page with a tag is accessed. The data is accumulated and can be aggregated. However, by default, only a very limited number of actions can be measured: " user actions = page viewing .


" However, in the real world, users perform many actions on web pages, such as scrolling the page, clicking links, filling out forms, and moving between pages, so it would be a huge waste if you could not measure these. "Event tracking" is a feature implemented in Google Analytics that can measure this behavior. This is a function that "tracks" (measures) "events" (various changes). Event tracking is currently used by many websites to help improve their performance.