The Starbucks app determines the distance from the customer to the nearest point of sale and allows you to place an order before the person enters the coffee shop.
Starbucks is taking advantage of mobile apps and location-based services to help customers save time and become more loyal.
3. Geolocation Marketing
It's a system that allows you to interact with a user based on their location. For example, a person passes by a Starbucks and gets a push notification: "Hi! You're now near Starbucks on Oxford Street. We're having a promotion: 50% off your favorite drink - vanilla latte."
Location-Based Marketing Opportunities:
Converting visitors into buyers
A second chance to impress the client
Wide opportunities for cross-selling. For example, if a customer has purchased a product or service from your competitor, you can offer them a chance to try your product at a discount.
To determine geolocation, different technologies are used, for example, iBeacons. Such services are based on the cyprus consumer email list use of sensors and determine where the user is using Bluetooth.
Case 1. Magnum Ice Cream
, which allows you to find friends, locate the nearest point of sale, and invite people to eat ice cream. In addition, the app notifies users about discounts and promotions.
The Magnum brand has created the M-Pulse app
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