Defining the B2B Buyer Persona is an absolutely crucial stage that will help you both at the prospecting stage and when planning your communication strategy. The more precisely we define who our target group is, the easier it will be for us to diagnose the problems that our B2B buyer persona is looking for solutions to, prepare a content strategy, plan its distribution in many communication channels and conduct prospecting activities.
On the other hand, it should be remembered that in specialist industries : engineering, manufacturing, industrial or dedicated to niche products, precise specification of the B2B buyer persona or determining who is part of the purchasing committee will be much easier than in the case of products or services with a more general purpose. Then the group of potential recipients of messages may be wider and less precisely selected.
However, it is important to always try to clarify it as best as possible.
Similarly, it may turn out that the purchasing committee will consist cryptocurrency data of people representing various departments in the organization, and then it is worth considering using segmentation as an additional activity that will allow for better targeting of messages to selected people.
Next, we need to define what exactly our product or service can help our recipient with, i.e. what important business problems our B2B buyer persona can solve thanks to our product .
In order to make communication interesting for our prospect and thus the B2B marketing more effective, we must make an effort and focus not on talking about us and our solution , but on precisely showing what business problems in his organization will be eliminated thanks to the implementation of our product or service .