So let's see what these traps are

[sumaiyakhatun26]

Relying solely on CRM data
CRM is a great tool, but it is not the Holy Grail of sales. We encourage CRM implementation as part of consulting activities at my consulting firm Suasio.

However, you have to remember that it shows dry numbers : statuses, dates, and all that tabular [important] boredom. But behind each record there is a person – your potential customer – and it is their motivations that decide whether the transaction will be finalized or not. CRM will not tell you why your customer left without a word, or why they decided to go to the competition.

This is where feedback comes in. Without it, you don't know what went wrong qatar rcs data and what worked like a charm. That's why don't base your sales assessment solely on CRM data. Conduct conversations, gather information from customers and only then start optimizing your sales process.

Drawing conclusions that are too general
“We lost because our offer was too expensive.” How many times have you heard that? Yes, price matters, but it’s usually just the tip of the iceberg . Too often, companies end up with such superficial conclusions and miss the opportunity to understand the reasons for failure more deeply. Maybe the customer didn’t feel properly cared for? Maybe the competition understood their needs better?

Deepening the answer is key. Drill down, ask for details: what exactly didn't work, why wasn't the offer tailored? Drawing general conclusions is a sure way to repeat the same mistakes and not achieve sales goals . And we want success, right?