Increased number and volume of work of online pharmacies

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Partly as a result of the pandemic, the rise of online pharmacies in our country is undoubtedly an interesting phenomenon in the healthcare market. However, the challenge is not how many online pharmacies there are currently, but how many there will be in 3 or 5 years from now . Support from pharmaceutical companies and wholesalers, through preferential trading conditions for online pharmacies , is the first decisive moment, and the second depends on the pharmacies themselves, i.e. how they will manage their relationships with customers . The third and key factor is marketing support , in which very few of the existing online pharmacies are currently investing properly.

Black Friday
Without false modesty, when 3-4 years ago, while with the team that is rcs data cambodia the core of Moderm, we were still in-house in the pharmaceutical industry, we organized a Black Friday sale for medical cosmetics and dietary supplements for the first time , the whole crowd at that time stood up and said “ this is not white goods ”, “ what does this look like ” and the like. Here we are – 3-4 years later: there was almost no pharmaceutical company, larger physical or online pharmacy that did not implement Black Friday , Small Business Saturday or Cyber ​​Monday with a discount. We are especially proud because last year we managed to secure record sales for our customers in just 4 days through these actions . We do not follow trends, we create them.

Hybrid events
Fully virtual events have disadvantages that the organization of so-called hybrid events seems to compensate for, and even overcome – but not only virtual, but also fully physical events. From a budget point of view, hybrid events are definitely cheaper than fully physical events, and yet not much more expensive than fully virtual events. The criteria for physical presence at a hybrid event are challenging, but our (positive) experience proves that there are ways for the organizer to skillfully respect everyone and not hold grudges against any of the participants. It is also pleasing to see that there is an increasing number of conference spaces with state-of-the-art technical equipment and trained staff to conduct this type of event.


While we would not like to engage in thankless forecasts of what to pay special attention to in 2022, we actually have a kind of wish list for filling the blanks with what is definitely missing or not sufficiently developed in our healthcare market:

Post-purchase (after-sale) support
That is – care and support for users / patients. Healthcare institutions that will invest in proper management of relationships with users of their products or services will be the ones that will gain the most loyal clientele . At the same time, the feedback received from customers in this way is an invaluable tool on the basis of which a sustainable future for the healthcare institution can be planned. Our agency can contribute a lot in this context, on several grounds.

User/patient loyalty programs
Existing programs largely need to be redesigned . An absolutely positive example from 2021 was the Datel Pharma pharmacies in Skopje, which provided a 10% discount for all healthcare workers and social welfare recipients, with an attached identification document or confirmation, as well as a certain private hospital that provided a lifetime discount on all services for children born there .