How the dynamics of average indicators in email are changing

[nusaiba129]

Is Email Marketing Effective Now?
Instead of just speculating on this topic, let's take a look at Hubspot's statistics:

There are 4.73 billion email users registered worldwide;

Every year the number of email users increases by 2.5%;

The average return on investment in email marketing is 36 rubles for every ruble invested.
It is important to note that 75% of people prefer to receive information from companies via email:

unnamed.png

Source

Besides this:

28.5% of respondents check their email every time they receive a notification of a new message;

29% do this more than 5 times a day, and 27.4% do it twice a day.
That is, about 90% of people regularly ecuador consumer email list read their email, and information can be conveyed to each of them through the email channel.

Since 2018 and for the next six years, the email marketing market in Russia has shown an annual growth of 8%.