By using email marketing for your business, you will have the opportunity to build valuable relationships with your loyal customers by offering them special discounts and promotions that they would not find otherwise. Whether your marketing goals are focused on sending promotions and free shipping offers to your customers, or you are targeting only those who have abandoned their order, with the help of email marketing, you will easily stay in touch with your customers and potential customers.
Sending emails will help keep your visitors engaged, driving more web traffic and increasing your sales, which, over time, will allow you to grow your online business. Here is a short list of email campaign ideas and topics suitable for any online store owner :
New products/services – a perfect way to get your audience interested in your new products
Holiday/Seasonal Promotions – a clever approach to increase your revenue by notifying your users about sales such as Black Friday, Summer Sale, or special holidays (Christmas)
Exclusive discounts – a special discount offer aimed solely at your loyal customers
Personalized discounts – an ideal email campaign for days like anniversaries, birthdays, and other special occasions, designed to leave a personal touch in the user
Returning customers – a good way to encourage those customers who haven’t visited your store in a while to come back to it
Create a pleasant user experience
Gone are the days when every website had an equal chance twitter data of success. If you want to grow your online store , you will need to be prepared to achieve the same or better user experience than what is currently on the market. This is why creating a pleasant user experience is important. Think of your store customization as excellent customer service. Your goal is to provide the smoothest and most seamless experience possible for your visitors so that they can successfully complete their order.
Personalizing your site helps build more trust and improves the overall customer experience. Making it easier for users to find the right products allows for quick interaction with your brand and creates loyalty to your brand. In other words, if your customers are happy with the user experience you provide them, you will easily increase their return. Especially if you offer a pleasant process for completing transactions. And this can even drive more traffic to your store , thanks to referrals.
Personalization is a long process that is not just about technology, but about how the user uses your site. To provide a good experience, you need to be able to put yourself in their shoes and walk their path – from entering the homepage to completing an order.
A great way to grow your online business is by providing great customer service. The truth is, customers value great customer service. It’s a key factor in deciding whether or not to buy from you. Whether it’s online or offline, your goal is to provide great, memorable customer service that will leave a positive customer experience. This responsibility only grows as your store grows, so it’s important to build a working customer service model as soon as possible.
In order to compete with other companies in the market, your priority should be the fast and adequate response you provide. The faster your response, the greater the chance that this particular user will purchase your products. Especially if they get a direct answer to their question instantly. Add live chat and prepare a list of frequently asked questions and answers that will be useful to your team. If you don’t have the opportunity to invest in manpower, you can always resort to a chatbot to respond instantly when someone contacts you with a question about your business.
By providing fast and adequate service to your site's users, you will be able to build a base of loyal customers who know they can trust you and turn to you in case of need.