Head of Digital Marketing at ORNER

[sumaiyakhatun26]

CTR issues
CTR issues

When we talk about CTR (click-through rate), our main work should start with the message, with the insights we use. After that, less attention is paid to the design and selection of audience groups for new launches. Therefore, if we really want to significantly increase CTR, we need to focus our attention on communication strategy and messages .

Problems with CR
Problems with CR

When it comes to conversion rates, the biggest impact is usually the offer you make. If you have an offer for a product, consider adding an incentive, such as a bonus upon purchase, or a discount if it suits your audience. Remember that switzerland rcs data discounts can affect your image in front of a cold audience, so it’s important to look for other ways to motivate through your communication that positively affect conversion rates. It’s also worth working on your entry point, using new landing pages, lead magnets, and other methods to improve conversion rates .

Vitaliy Trokhymchuk,Lecturer and curator of the PPC specialist course :

— We devote several hours of training to forming students' understanding that advertising is part of the system. Very often, it is not enough to simply set up advertising qualitatively, it is important to think more broadly. We lay this foundation, tell you what to pay attention to and what skills to continue to develop.