While EAT is crucial, expertise, authority, and trust do not guarantee engaging or relatable content. To captivate and relate to readers, content creators must infuse their content with their personal experiences to create exceptional and memorable pieces. Why AI-generated copy/paste content cannot deliver this experience in the short term. Should you use AI to create your content?
EEA content guidelines
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What is EAT?
EAT ( Expertise , Authoritativeness , and Trustworthiness ) is not a one-size-fits-all approach to producing great content . While expertise and authority are valuable, they do not guarantee that content will be engaging or relatable . First-hand experience is a vitally important element.
If we want our content to resonate with readers, we must be willing to ge cambodia whatsapp number hands dirty and dive into the topic. Whether we’re trying out a new product, taking up a new hobby, or exploring a new place, the knowledge we gain from first-hand experience can add depth and nuance to our content, making it more insightful and valuable to our readers.
By incorporating first-hand experiences into our content, we become trusted sources of information. We trust content creators with hands-on experience with a product, service, or place. This trust leads to higher engagement, higher click-through rates, and a more successful blog. So while expertise and authority are essential, they must be balanced with data, knowledge, and experience to create amazing content. Listening to Warren Buffet talk about the stock market is not the same as listening to a business graduate.
Incorporating first-hand experience into our content allows us to inject our unique perspective into the mix. No two people have the same experience with a product, service or place, so our insights can add authenticity and relatability to our content that can’t be found anywhere else. By sharing our experiences and insights, we can create expert, accessible content that is more appealing to a wider audience.
So get out there, get your hands dirty, and start creating content that reflects knowledge and experience .
When it comes to tax returns, accuracy is of the utmost importance. That’s why it’s crucial to seek guidance from accounting experts who can offer reliable advice for navigating the often confusing tax landscape.
However, when it comes to choosing the right tax preparation software, reviews from people who have used it can be just as valuable. These reviews can offer insight into each software option’s user experience, common pitfalls, and unexpected benefits, helping readers decide which is the best choice. By incorporating both expert advice and real-world experience, content creators can give their readers a complete look at the tax preparation process from start to finish.
With increasing uses of early Generative AI and Large Language Models designed to simulate human conversation and provide users with information, assistance, or entertainment, it seems tempting to “have AI do your job.”
While certainly possible, AI's copy-paste work will not be a job we humans value, as it has several drawbacks. The AI model itself articulates its limitations quite well:
"While AI can sometimes generate coherent and insightful responses, relying solely on the content it generates has its drawbacks.
Lack of originality : Answers are based on patterns found in your training data, so the answers you generate may lack originality and creativity.
Limited understanding of context : AI may have difficulty understanding the context of a conversation or topic, which can lead to irrelevant or inaccurate responses.
Lack of empathy : AI has no emotions, so it may generate insensitive or inappropriate responses in certain situations.
Biases : AI is often trained on a large set of text data, which may contain biases and stereotypes that can be reflected in the generated content.
Inability to understand non-textual cues : AIs are often limited to processing text, so they can miss non-textual cues such as tone of voice, facial expressions, and body language, which are important for understanding the nuances of a conversation.
With search engines trying to provide the most relevant content to their users, Google, not discounting the value of AI, doubles the “E” with the EEAT update to its Search Quality Grader guidelines .
What is EEAT?
The “Double E-AT” concept reinforces that expertise and authority alone are not enough to create valuable content. Adding first-hand experience to the mix can elevate the quality of the content and make it more relatable to the audience.
Content marketers need to provide their target audience with exceptional, original and useful content that is familiar to them. This can be achieved by incorporating various formats, such as images, videos and infographics, to make the information more attractive and accessible.