Influencer Marketing vs. COVID19

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Last month, many of us experienced a total shock with the introduction of quarantine throughout the country. Businesses had a terrifyingly short period of time to completely change their work processes, adapt to the situation and act in the best possible way, both for their customers and employees. We wanted to be as useful as possible for everyone who needs it, which is why in our previous article "Business during a crisis - how?" we gave advice from which we ourselves are already seeing results. What I wanted to emphasize in this article is a more specific branch of digital marketing, which managed to reach peaks in the past year in our country, namely influencer marketing. Although many people still deny the power of this type of advertising, it has undoubtedly found its place in the planning of a number of large businesses, and recently also in smaller ones.


Ebru
What will happen to this industry, according to global research, and what rcs data poland do domestic and foreign influencers give? We will answer these questions with the help of Lili ( @lilleybon ) and Ebru ( @travelandmakeuplovers) – two of our team's favorite influencers, who regularly take us to wonderful places in Bulgaria and around the world.

"Influencer marketing is a pretty smart move for different brands to present their products. There was definitely a peak of influencers last year, but it's still a hobby that requires a lot of time and money and not everyone sticks with it." Well.

This type of marketing was certainly among the trends that were expected to conquer the online world in 2020 , but will this really happen? Influencers are the people who give us a much-needed dose of emotion in our daily lives. They are the ones who travel the world and photograph wonderful places, give us advice on which hotels to stay in, which café on the Champs-Élysées to visit and the little secret places that the big guidebooks seem to keep quiet about us. They are the ones who experiment and share their experience, their knowledge and everything that would be useful to us in our travels.