4. Schedule editing and updating of outdated content

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You need to approach choosing low- or medium-converting keywords strategically. Consider who will be making low-converting queries now and what role they might play in the purchasing process in the future.

If you can’t pull it all together, the keyword probably doesn’t have much value for your business and is just a waste of traffic. But if you have everything working together and you have a decent number of searches, it makes sense to use it.

For example, we created a guide to the five best contract management courses in vietnam rcs data 2023. While we don't offer our own course, we do sell software that will be useful to future professionals.


By creating content for all stages of the funnel, we stay in the field of view of our target audience throughout the entire purchase process, while building trust and topic authority.

3. Consult with sales teams about your content strategy
To build a sustainable online presence, you need to consistently provide useful information to your audience . And to do that, you need to understand what is actually useful to them in terms of content.