Omnichannel
Use multiple channels (email, SMS, social media, etc.) to engage with customers to increase the chances of your messages being noticed.
What is the benefit? Tips for working with the tool
Allows you to combine channels into a single system, providing integrated communication.
Improves service quality through consistent and seamless interactions.
Gives customers the opportunity to choose the most convenient notification methods.
Identify your audience's preferred channels and ensure smooth communication across each.
Start with one or two channels and gradually add new ones. This way, you won’t overload your employees and clients.
When adding new channels, train employees on how to use them effectively.
Combine channels into a single interface for ease of use and seamless interactions.
Personalization
Unique offers and campaigns based on the behavior, interests, and needs of the audience. Personalization allows you to create a sense that the brand understands and values each customer, which serves to bank data strengthen long-term customer relationships and increase conversion.
It is worth noting that personalized campaigns can not only stimulate active users. They can also awaken "sleeping" customers by offering them special promotions or discounts.
What is the benefit? Tips for working with the tool
Allows you to adapt strategies to the needs of each segment.
It can increase customer loyalty and repeat purchase frequency.
Helps to stand out from other companies through a unique interaction experience.
For effective personalization, segment your customers correctly according to the necessary criteria.
Regularly monitor and adjust your personalized campaigns to improve their performance.
For maximum impact, personalize every step of the customer journey, from the welcome message to after-sales support.