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Step 2: Collect channel examples.
These may be channels of competitors, potential buyers, direct or related topics.
Step 3. Identifying suitable topics.
Targeting by topics and interests covers a wide audience, so it is necessary to limit the range of suitable ones.
This can be done through Yandex Metrica - Reports - Audience - Long-term interests. To determine long-term interests, segmentation is used by achieving goals (for example, leaving requests or visiting a landing page).
Example of defining interests:
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Step 4. Taking into account the Euro exchange rate on the day of settlement, calculating VAT and platform commissions.
Step 5. Consider synergies and interactions with other advertising tools.
As a result, you receive the budget necessary to achieve goals and KPIs.
TG Ads is a tool that will show high ivory coast consumer email list efficiency in combination with other channels. Do not miss this opportunity;
To understand which channels to target, they need to be clustered;
You need to create high-quality content that attracts attention and corresponds to the interests of the audience, without violating the rules of the site.